Waverunners Site

Our strategy was to group models by feature sets. Users can then self-identify as riders seeking either Performance, Luxury or Versatility. The headline “JOY RIDE” unites each page of cascading feature descriptions under one succinct positioning statement. To create a more engaging experience, we pushed below the fold to establish an expanded stage. We used the extra space to deliver a compelling blend of brand messaging, product positioning and incentives on every page. Side navigation follows the user down the page to provide a shortcut to other pages or model info.