Social/Online

To complement the TV and radio, outdoor and in-store display, IQ also developed banner ads and Twitter, for wild bird tweets, plus Facebook sites complete with a 46 page guide to backyard entertainment, ringtones, video and more for bird watching fans. The marketing campaign developed entirely by IQ, is built around the theme “Great Entertainment for your Yard” and features four animated birds in the tradition of Pixar style movies, including TV, radio, outdoor, print and on-line. IQ was responsible for every aspect of the multi-channel campaign from brand strategy to media.