ETFs or exchange traded funds are becoming an increasingly important part of the financial landscape and it is imperative to examine all aspects of an ETF that affect it's overall performance.
In order to explain the five key factors essential to understanding the true value of an ETF, IQ created a series of web videos called "Why iShares ETFs." These videos allow users to dive into a deep investigation of the five important factors of an ETF: Manager, Exposure, Liquidity, Cost and Structure. No fluff, no smoke and mirrors, just the honest details about the necessary questions to ask when shopping for an ETF. iShares is one of the largest issuers of ETFs in the world and properly educated investors will keep iShares on the forefront of investment products.