Barclays Global Investors needed a site to help teach financial advisors and investors about iShares ETFs. One catch: it needed to be simple and engaging—two things that most educational financial sites just aren’t.
So we created an engaging rich media experience that explained complex financial concepts with easy-to-understand metaphors, and let users customize their path through the information. The result? The total package, seamlessly incorporating photo-realistic 3D models, studio-shot video, custom-manufactured props, a PaprVision3D environment, and an elegantly intuitive design. Our in-depth metrics continue to show that the site produces participation rates in terms of time and activity much higher than anything achieved before.