ETF Facebook Contest

Not only did IQ produce a seven-minute video illustrating the analogy, but we took it one step further by implementing a contest on Facebook so viewers could engage it and share the video with their friends. After watching the video, viewers were encouraged to submit their own analogy for what an ETF is and share it with their Facebook friends. This allowed Financial Advisors to demonstrate their expertise and consumers to learn about a complex investment product on their own. The result: Outstanding demonstrations of ETF knowledge, social sharing and a 300% increase in video views!