IMG and Under Armour are starting a movement within the workout community called Combine Training. It is an intense, open-platform, workout regimen that encompasses all aspects of life. One of the barriers to this new workout system was that it was largely unknown.
Combine360 needed a brand awareness campaign for first-time visitors of the site. What are the core insights of this new product and how can it help people succeed? What makes it different? One important component of this new system is measuring progress over time and tracking results as they steadily improve. IQ was tasked with distilling this concept into a short, 30-second video on the website. Concepted, scripted, shot, and edited in house, this video uses onscreen graphics to show the benefits of the science behind the sport.
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