Astrobrights Paper Social

Starting from scratch, IQ developed a social media strategy to introduce the brand and establish voice and tone. With a focus on the creative community enabled by Astrobrights' leading line of bright craft paper, we created a flow of content designed to inspire and held four crafting contests supported by blogger outreach. The strategy activated the creativity of the community across the major social platforms including Pinterest, Twitter and Facebook and laid the foundation for future activation efforts.