“Connect, Cultivate and Convert” is an elegantly simple, easy to communicate model that can serve as the framework for your marketing planning.
Brands don't usually start out with awareness, so step one is to get noticed. Fortunately, acquisition marketing doesn't have to carry the burden of the value proposition anymore. Read the whitepaper on the right.
When you connect with a prospect you open the door, but it’s only the beginning. Most people need to be cultivated over time before they become buyers. Watch the slideshow on the right.
Convert describes exactly what you're looking for: the conversion of your efforts into sales. It also includes the idea of making “Converts” or brand ambassadors. Get the complete story on the right.
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