UPS

Putting digital at the center.

UPS

IQ’s work for UPS has covered everything from digital strategy to multiple campaigns and projects that strengthen its overall brand and positioning as one of the leading brands in the world.

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Work

Whiteboard Site v3

IQ developed the digital strategy for the original Whiteboard campaign that called for digital to be the center of the campaign with all other media driver traffic to it.

UPS Racing Social Site

To help introduce their new NASCAR driver, UPS wanted to refresh their existing NASCAR Racing website. Instead of simply creating a new site design, IQ created a comprehensive social media strategy redefining UPS Racing in the digital channel.

Trackside Challenge Game

The Trackside Challenge was developed as a promotional element to the UPS Racing experience to encourage brand interaction and drive lead generation.

UPS_Whiteboard_international_Ship_video

International Shipping

With several iterations throughout a multi-year campaign, IQ took the whiteboard theme to the next level, creating the Whiteboard Headquarters — where the ideas and solutions from UPS go to work.

World Ship Demo

Another example of the dozens of videos IQ has produced for UPS. In this instance, part of a series, we use animation to tell the story of UPS World Ship services.

Whiteboard Site v2

The second year of the UPS Whiteboard campaign continued to see growth and evolution of the website that was at the heart of the strategy. With the benefit of an on-going test, measure, refine process, the Whiteboard site became a continuous laboratory for marketing messaging and conversion approaches.