IQ’s work for UPS has covered everything from digital strategy to multiple campaigns and projects that strengthen its overall brand and positioning as one of the leading brands in the world.
In 2006 we introduced the idea of making a website the center of an advertising campaign for UPS. The result was the Whiteboard campaign online. Within weeks the digital campaign was delivering more leads in a month than ups.com was delivering in a year.
Four years later IQ as interactive AOR completed its fifth version of the Whiteboard site and led UPS into the social era with the UPS online racing campaign. Along the way we’ve developed the strategies and creative work that has reshaped the company’s marketing: the dot.com, the intranet, newsletters, global eCommunications and analytics.
We’ve worked in over twenty languages and produced everything from videos to banners, demos and more. Throughout, our work has shown our understanding of how to leverage digital media and our passion for finding that magic consumer insight that leads to great results.Close
IQ developed the digital strategy for the original Whiteboard campaign that called for digital to be the center of the campaign with all other media driver traffic to it.
To help introduce their new NASCAR driver, UPS wanted to refresh their existing NASCAR Racing website. Instead of simply creating a new site design, IQ created a comprehensive social media strategy redefining UPS Racing in the digital channel.
The Trackside Challenge was developed as a promotional element to the UPS Racing experience to encourage brand interaction and drive lead generation.
With several iterations throughout a multi-year campaign, IQ took the whiteboard theme to the next level, creating the Whiteboard Headquarters — where the ideas and solutions from UPS go to work.
Another example of the dozens of videos IQ has produced for UPS. In this instance, part of a series, we use animation to tell the story of UPS World Ship services.
The second year of the UPS Whiteboard campaign continued to see growth and evolution of the website that was at the heart of the strategy. With the benefit of an on-going test, measure, refine process, the Whiteboard site became a continuous laboratory for marketing messaging and conversion approaches.