UPS

Putting digital at the center.

UPS

IQ’s work for UPS has covered everything from digital strategy to multiple campaigns and projects that strengthen its overall brand and positioning as one of the leading brands in the world.

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Work

Whiteboard Site v3

IQ developed the digital strategy for the original Whiteboard campaign that called for digital to be the center of the campaign with all other media driver traffic to it.

World Ship Demo

Another example of the dozens of videos IQ has produced for UPS. In this instance, part of a series, we use animation to tell the story of UPS World Ship services.

Whiteboard Site v2

The second year of the UPS Whiteboard campaign continued to see growth and evolution of the website that was at the heart of the strategy. With the benefit of an on-going test, measure, refine process, the Whiteboard site became a continuous laboratory for marketing messaging and conversion approaches.

Freight Services Demo

This is an example of the dozens of videos IQ has produced for UPS. In this instance, part of a series, we use animation to tell the story of UPS Freight services.

UPSers

IQ developed the strategic framework and redesign for the UPS intranet, improving employee productivity, knowledge-sharing and site usage for 400,000+ employees worldwide.

Whiteboard Site v1

Our involvement with UPS began when they adopted our strategy of using advertising to drive to the web. Based on our experience with other brands such as IBM we believed we could do a more comprehensive, more compelling job of presenting the value proposition on a specially designed website and that the burden of telling the story should shift from advertising to the web.