Pennington

Anthropomorphizing fun.

Smarter

Strategy

In today's complex market, nothing is more important than strategy. The new consumer needs a new strategy.

Celebrated

Creativity

Creative is the last mile and we’re good at it. IQ has won hundreds of awards for creative and content.

Award-Winning

Technology

Great technology enables great user experience. This application for Allstate won customers as well as awards.

Smart

Social

Social media amplifies everything. This example for Pennington Bird Seed combines smart social strategy and great content.

IQ in

60 seconds

Watch our demo reel for a fast look at our work. Contact us to see more.

Central Garden & Pet is a $2 billion company with 40 brands in the garden and pet categories. Our work has ranged from developing the digital strategy for the entire company to brand campaigns, Digital Shopper Marketing, and media planning.

EXPAND

Work

Wild Birds TV

A multi-channel campaign developed for Pennington Wild Bird Seed built around the theme “Great Entertainment for your Yard” and featuring four animated birds in the tradition of Pixar style movies.

Outdoor

IQ’s campaign for Pennington Wild Bird seed also included these billboard spectaculars featuring the same characters from the TV commercial and on-line.

Social/Online

The online social campaign developed for Pennington Wild Bird Seed supports the “Great Entertainment for your Yard” theme and features the animated Pennington bird band.

Pennington Smart Feed

Smart Feed Video

Pennington Smart Feed is a yard control product designed to solve consumer issues discovered through product development research. The product is being introduced with large, free-standing displays in Walmart and other stores. IQ was tasked with creating a video that explained not only what the product does, but why it is unique.

Print & Display

IQ designed the complete Pennington Wild Bird Seed in-store experience for major retailers as well as print advertising including FSIs and, as part of the on-line campaign a 46 page backyard entertainment guide.

The Sound of Success

Two radio spots for the Pennington Bird Seed campaign helped extend the reach and frequency of the campaign.