MICROSOFT

In 2008 Microsoft was looking for an agency to develop the consumer experience of Healthvault, their revolutionary health information system. They choose IQ. And so began a continuing multi-year agency engagement. Our first task was to develop and market My Health Info, a new way for families to track, manage and understand their health data, which blends personal and family medical and health data. We developed a multi-pronged business strategy, content strategy, conceptual approach, and created the technology platform built around widgets. We also created standards for b2b partnership strategy and capability as well as created the associated consumer and B2B marketing campaigns. In addition we are primary developers of applications for the Windows 7 Mobile platform and strategic designers of their greater consumer digital health initiative for the company. Our work in creating the consumer health experience of tomorrow reflects the best of IQ’s multi-disciplinary digital and traditional advertising skills.