IQ’s work for UPS has covered everything from digital strategy to multiple campaigns and projects that strengthen its overall brand and positioning as one of the leading brands in the world.
Central Garden & Pet is a $2 billion company with 40 brands in the garden and pet categories. Our work has ranged from developing the digital strategy for the entire company to brand campaigns, Digital Shopper Marketing, and media planning.
What started as a small assignment has grown into a multi-year agency relationship. IQ has developed many aspects of My Health Info, partnered on multiple projects for the Microsoft Health Solutions Group, and continues its ground breaking work in mobile and strategy.
After working with iShares for many years, we learned the importance of making complex things simple. All our award winning work for iShares has focused on finding ways to communicate the value of their complex financial products in ways people could easily appreciate.
On the road to building back consumer confidence in all forms of investing, New York Life tasked IQ with developing a campaign that reminded customers and prospects about the advantages and strengths of a mutual company.
InterContinental Hotels Group includes a vast array of hotels around the world from Holiday Inn to Crowne Plaza. It also controls one of the most successful rewards programs in the Travel & Hospitality industry - the Priority Club Rewards program. IQ’s mission was to raise participation levels with PCR members. Specifically, our objective was to get members to not only earn points faster, but also get them to burn them faster too.
