3 Models for Social Success

When planning a social media strategy, it’s important to not only have an understanding of what platform options there are, but also to understand how to align the different social models with your brand objectives.

Hub and Spokes:Content, plus management, plus marketing.

Stand-alone:Create once, self-managed.

De-centralized:Mining existing communities.

IQ Social Marketing

Before jumping to tactics, we work with our clients to build a social strategy that considers:

  • The audience we’re trying to reach
  • The goals for the brand and program
  • The internal and external resources necessary to manage the community
  • How content will be created and distributed
  • The budget for on-going content development and drive-to marketing

IQ uses learnings to choose the social model that best serves the needs of the audience, goals and the brand, and the ways in which social will be managed and supported by the organization.

For more information about IQ’s social marketing contact Melissa Dreyer at 678-449-2028, newbiz@iqagency.com